Charging What You’re Worth
Charging what you’re worth isn’t about ego—it’s about alignment.
When I began asking not: “What will they pay?” but “What is this worth?” —everything changed.
I stopped chasing. I started listening. And I began showing up with quiet clarity instead of fear.
Before You Begin
Before you can fully charge what you’re worth, you need to know the following.
1. Your Vision
Know yourself and your Gifts. Take the free MDNA Gifts assessment at www.mdna.cloud/gifts
Quote: From GodTalks – “When we come from love and truly care about the other person or business, we can be free to charge our true value.”
Most of my success comes from:
Curiosity (asking great questions)
Truly caring about the person in front of you
2. Your Goals
Define what success looks like.
Know your business model.
Build your team.
Charge premium pricing based on flat fees.
Consider monthly billing with a 30-day cancellation clause.
Be willing to focus.
Say a big “yes” when it’s right.
Be willing to say “no.”
Generally decline smaller projects unless deeply aligned.
Know the ups and downs.
Technical Details
Avoid placing large totals on SOWs; use monthly pricing with down payment.
Use a spreadsheet—know your costs.
Learn Excel to track and project.
Be a bulldog about results—know what you’re producing and when.
Speak the price out loud—get comfortable with discomfort.
3. Your Audience
Know exactly who you’re speaking to—get specific.
Age, gender, marital status, kids (how many, how old?)
Income level
Cultural background or region
Education level
Work status: corporate, retired, self-employed, trade-based?
Interests/hobbies: clubs, lifestyle, stores, food preferences
What matters to them? What upsets them? What makes them laugh?
What do they care about in a product or service (e.g. design, affordability, prestige)?
What are their personal values?
Develop a client avatar:
Example: Meet “Marcus”
50s, hipster businessman with a goatee and white Nike shoes
Progressive, creative, counter-cultural, authentic
Runs a company of 150–350 employees
Wants his team and customers aligned with a strong, differentiated brand
Feels potential, but needs clarity and engagement
Worried about competition and internal disengagement
Seeks harmony between internal culture and external brand
4. Marketing Goals
How You Will Market
Resource: Dana Wilde – Train Your Brain.
Choose one marketing vehicle that feels light, easy, and joyful.
Track Your Results
Metrics matter—know what’s working and what’s not.
5. Message
Resource: StoryBrand by Donald Miller
Elements to clarify:
Your audience
The problem they face
Your solution
The results/outcomes you offer
Emphasize:
What problem you’re solving
The results they’ll experience
6. Visuals
What color palettes, typography, color, style, image direction, etc reflect who you are?
7. Team
Revisit the problem you solve.
Build your team based on the kind of transformation your clients need.
Hire aligned support, not just skilled labor.
A Simple Checklist
Want to charge what you’re worth without losing your peace?
Here’s a few additional questions to ask:
Do I actually want this work?
Have I prayed and paused—or just pressured myself?
Is this price reflective of the value—not just my time?
Have I created simplicity for the client—and for me?
Would I say yes to this if I were on the receiving end?
Am I leading with peace or performance?
Can I release the outcome, no matter what?
Deep, Impactful Work
When you’re called to do deep, impactful work—your pricing should match your purpose.
And when you’re aligned with that purpose, the right people don’t just accept your value—they honor it. So to the woman wrestling with “too much” and “not enough” all at once. You are worth what you carry. You are allowed to charge for the wisdom God entrusted to you. And you never, ever have to hustle to prove it.
There’s a lighter way. It’s called alignment. It’s called rest. And it’s yours.