Projects

I've worked on over 100 brands in my career. Here's a small sampling.

Muhammad Ali Center

A nonprofit organization and multicultural center with an award-winning museum dedicated to the life of Muhammad Ali, the Muhammad Ali Center wanted an overall brand strategy and message that would grow their brand as a local and international presence. Once my team and I identified the Ai Center's message and developed the right strategy, we executed the brand over multiple online, print and social media projects.

The result: "This work has truly helped set the course for the Muhammad Ali Center to inspire the world to Be Great and Do Great Things!” - Mike Guyer-Wood, Chief Advancement Officer

To see an overview of the Brand Strategy work, please click here.
To see examples of the strategy executed, please click here.

Land O'Lakes International Development Division (IDD)

I developed an overall brand strategy for IDD, in a joint effort with a nonprofit strategist, to clearly communicate their efforts to potential donors and corporate sponsors. I also developed a visual strategy that would align the IDD brand with the overarching Land O'Lakes corporate brand.

The result: "Liz led a process that allowed us to strategically think through how to scale up our in-house international development non-profit corporation. The market plan Liz developed was thorough, timely, and thoughtful and has enabled us to take the next steps in developing a branding identity map, positioning statement and brand vision." - Tom Verdoorn, then Executive Director

To see an overview of the strategy and work, please click here.

General Motors Foundation

I developed an overall marketing plan for the General Motors Foundation that would promote their new, national scholarship program called the Buick Achievers Scholarship Program. Once the marketing plan was finalized, we executed (in partnership with Scholarship Management Services (SMS)) key promotional programs to high school counselors that included a large national print distribution and e-blast campaign.

The result: “This is top-notch promotion that is looking great. We're excited to share with the team.” - Marija Fox, Marketing Manager, SMS

To see an overview of the Brand Strategy work, please click here.
To see examples of this work, please click here.